Liverpool Victoria Life Insurance News.

17.05.2010 LV= today announces the launch of its new direct life insurance cover for people looking for a simple, cost-effective way of providing for their loved ones in the event of their death. The new application has been designed to allow most customers to be covered online immediately, and costs from as little as £5 a month.


About LV (Liverpool Victoria). 

LV are the UK’s largest friendly society and were established in 1843. Liverpool Victoria have Defaqto 5 stars for multiple products and online discounts are available. They have over 3.8 million customers and members and an ABU Customer Impact scheme - 94% of people survey in 2009 said we are easy to do business with (life protection claims/payments customers)LV Sponsorship includes the County Cricket Championship, Harlequins Rugby Club,LV=Kidzone, Anglo Welsh LV= Rugby Cup and British Bobsleigh Team (Britannia).

Online they also offer car insurance, home insurance and travel insurance.


LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

Liverpool Victoria Life Insurance.

  • Life Insurance Cover is available either as single or joint life
  • The plan pays out a one-off lump sum in the event of the policyholder(s) death before the end of the term
  • Plan holders can also receive a terminal illness payout (for a slightly reduced amount).
  • Life cover premiums from as little as £5 a month
  • Available to all UK residents aged 17 to 69
  • No minimum cover amount. Maximum cover as follows:
    • Those aged under 55 - £500,000
    • Those aged 56-65 - £300,000
    • Those aged 66 or more - £200,000
    • For joint life policies, age limit applies to the older person
  • The plan must last between five and 45 years
  • There is no cash in value at any time and if you stop paying your premiums your cover may stop. The life insurance plan is available as either level or decreasing cover, and can be purchased online. It also comes with a terminal illness payout benefit, which means if you diagnosed with a terminal illness before the end of the plan you can opt to be paid out your lump sum prior to death instead (for a slightly reduced amount), providing an extra layer of flexibility and peace of mind during a difficult time.

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Liverpool Victoria Life Insurance.